Our Story

How We StartedCrawl before you flyWhere we are nowBehind our thinkingWhat does the future hold?How We Started

How we started

Our first business was financially successful and personally rewarding … and a lot of work. We hit upon the idea of managing a social networking club, which was created to help professionals meet one another at different high-profile events in Manhattan, while at the same time raising money for charity.

And while it took off – over the course of hundreds of events we helped raise over $2 million – it was also a heck of a lot more time and effort than we realized. We needed help, and soon learned that it simply wasn’t cost-effective to hire full-time local employees for the crucial administrative tasks that kept things running smoothly. In addition to having to pay New York salaries, we would’ve needed insurance, as well as extraordinarily expensive office space.

Because Jehan had a background with outsourcing for Fortune 500 Companies when he worked for Deloitte Consulting, we already had a leg up when looking for outsourced employees. We tested many different providers and settled on one that was able to give us customizable options. And we liked the company so much, we took it over and Noon Dalton was born.

Crawl before you fly

We’d like to say that the first time we used virtual assistants was a perfect experience, but it wasn’t – the process needed refinement. We quickly concluded that the most important element wasn’t someone’s capability, but the training they received. We rebuilt the operations and totally revamped the training process, and this became the foundation for the rightsourcing that we do today.

Where we are now

Edward Dalton | Jehan Noon | Founder, CEO

What makes us unique from typical virtual assistant companies is that we don’t make businesses conform to our requirements; we create customizable solutions that meet theirs. When a company approaches us to talk about their needs, we tell them about the two-week rule. Basically, if you can train someone to do a task in two weeks or less, you probably shouldn’t have your local staff – whom you’re paying a lot of money – do it. It makes much more economical sense to go with outsourcing services.

Our virtual assistants are based out of India and the Philippines, and we make sure they all get the proper training while creating detailed process documentation that provides added value for our clients. Every training session is recorded and documented, so once a company gives us a task, they will not have to worry about it in the future. We also make sure to cross-train so there is always a backup person who can fill in if necessary – meaning no downtime for your vital business functions.

Behind our thinking

We believe that there is no such thing as an unimportant task within a company. Often times what some may consider to be a repetitive job is a vital piece of your business infrastructure. With advances in technology, it is easier than ever before to find the right person to fill the right role.

And unlike some other virtual assistant companies, we don’t just talk the talk. We love to travel, for business and pleasure. In the past two years, we’ve spent time in 22 countries, including Spain, Bangkok, Cape Town, Bali, and Australia. Edward has backpacked across Southeast Asia, visited Everest Base Camp, and completed a 500-mile pilgrimage across Spain, all while managing Noon Dalton into a successful company with hundreds of clients and more than 300 employees.

We want to live and breathe what we do, and this has enabled us to work from anywhere. The bottom line: If we can run our company while walking across Spain with only a smartphone and a laptop, you can too.

What does the future hold?

While there are still some outdated perceptions about outsourcing – such as it creates implementation headaches – it is only going to become more widespread as the global economy becomes even more global. This will be especially true as companies see how it allows them to scale quickly and effectively, up or down, while efficiently cutting costs and drawing from a wider pool of international talent.

Our outsourcing services can be applied to thousands of tasks, and we are proud to offer a resource that generates value, no matter what is happening with the economy. Want to see for yourself what outsourcing can do for your company? Try us for free and experience the real benefits of virtual resources.


We might have started this business to support ourselves, but now we have provided Virtual Assistants to support over 687 businesses worldwide. Here’s what they have to say about outsourcing to Noon Dalton.

Our latest management team meeting revealed that our top minds were spending an inefficient amount of time on repetitive tasks which meant we needed an immediate solution that also respected our lean cost structure.  Noon Dalton had virtual assistants for each of our management team assigned and completing administrative tasks within a week, all for less than the cost of one new hire!  I was most impressed that Noon Dalton acted as a true partner company, understood our unique challenges, and was able to seamlessly implement a solution with minimal discovery time.  I highly recommend working with Noon Dalton if you are looking to reduce stress in your organization

Dione Spiteri
Dione SpiteriUS Appraisal Group

“Since using Noon Dalton since 2011, iStores has been able to identify and delegate repetitive operational tasks to our virtual assistant. This frees our US based team up to concentrate on higher value activities and use their unique abilities. The results are lower payroll costs, higher employee engagement, and has allowed us to get more done.”

AdamFounder & CEO

“Noon Dalton was able to identify our needs quickly and continue to add repetitive tasks to their workload which were all beneficial to free up my staff. The onboarding, training, and documenting of the tasks was great and very detailed. My staff at first was hesitant but now they have embraced and love having the help!”

Travis President

“I wanted to take a moment to say how incredibly pleased we are with your services. We are a staffing agency that has been servicing the pharmaceutical industry for 20 years. Our “employee” is quick, efficient and needs very little direction. Things that are quite important in the recruiting world. Adding your help, has taken a HUGE weight off my shoulders. Using Noon Dalton, is like hiring a TEAM of people to drive our business forward!”

HeidiClinical Dynamics Inc.

Working with Noon Dalton’s virtual employees has been a huge benefit for our company. Very little training was required, and our virtual employees were able to grasp each project quickly. Their work has been exceptional and they have always been extremely responsive and reliable – they are great with communicating any issues that arise and they provide detailed performance reports. We would definitely recommend Noon Dalton to any other companies looking to increase their efficiency and productivity.

Information Services Company

“I highly recommend Noon Dalton services. I am very pleased with the services that Nick Patterson and Roy Wilson the team I worked with, provided and with the professionalism of the Noon Dalton staff overall. The support services that were provided were top notch both in terms of quality and amount of work produced. The pricing for Noon Dalton is reasonable and the flexibility of the team is excellent. I would recommend Noon Dalton to anyone who is looking for an excellent and reputable outsourcing firm.”

CynthiaJ.T. Nelson & Associates, Inc.

“I wanted to take a minute to reach out and touch base with you personally. It has been nearly 4 years since we hired our Noon Dalton Virtual Assistant. Melvin and the Noon Dalton team have been a great asset to the Miami Beach Chamber of Commerce. He has been very helpful in freeing up valuable time from our local employee’s busy schedules, and allowing them to work on important tasks.

Melvin has done this by becoming an expert in our CRM (Chamber Master), adding leads, updating information for representatives and members, and coordinating emails to members for events and rsvp’s. I am extremely pleased with the attention to detail in the work, and the timely manner in which it is completed. As well as the friendly and cooperative demeanor to go along with the proficiency of work.

I thought it might be helpful to share how we use our VA’s to make MBCC more productive so other great Chambers and Associations could do the same!”

JerryPresident & CEO

Noon Dalton is an excellent company that has really introduced me to an entire new way of doing business. The way the company is structured to minimize the impact of turnover, or new employees gives me comfort as a business owner that normal tasks that would fall to me, don't have to. The virtual employee was always prompt, always communicative and friendly, and there was always progress and task reports that really help to manage various projects. And the flexibility of their service contracts and different levels is why I will always use Noon Dalton for my Virtual Employee work. I highly recommend Noon Dalton

Sean Greco

“The thing I like the most about Noon-Dalton is that you get to outsource processes at a low cost to high performers abroad. You get a full team for the price of a minimum wage employee in US. They make the on-boarding easy by understanding the process and creating a step by step document that is updated constantly by my own Noon-Dalton employee. Communication is easy and I get a daily report of what was done and have seen great results!”


“Noon Dalton has been instrumental to the success of our business model for the past two years. Our team at ND is an extension of my staff — handling the routine tasks so that we can keep focused on pleasing clients and growing the business. Trusting so much to them works because they employ self-directed, fast learners who take pride in both a job well done and continuous improvement.”

RussCo-founder, CEO

“We have been really happy with the on-boarding process. Our new staff member does a great job. We hope to expand the number of staff we have through Noon Dalton over the next 12 months.”

Warrick Director

“We have enjoyed the advantage that the Noon Dalton management handles the training of the Virtual Employee (VE) on the Applicant Tracking System that we use. Both our VE and his manager have participated in our firm’s weekly calls to train our practice leaders on how to get more out of the system. This has added value to our investment in the ATS and in Noon Dalton – at a fraction of the cost of hiring, training, employing, and providing benefits to a U.S. employee. ”

SharonProsigo Executive Search

Our Noon Dalton Virtual Assistant has driven enormous value for Myriad Tech Solutions. He has enabled us to greatly expand our marketing efforts while at the same time freeing up our business development people to focus on client-facing activities. We were very impressed that Noon Dalton took the time to learn our business and helped us find ways to get the greatest value out of our Virtual Assistant.

Andrew Fisher
Andrew FisherMyriad Tech Solutions

I own four bars in Manhattan and last year was seeking a way to build a Facebook page for the rebranding of one of our bars. Not only has my Noon Dalton Virtual Assistant managed every step of the setup, friend requests, and posting, he is also very good at assisting with many repetitive activities that I or my bar manager used to have to do. I would highly recommend using Noon Dalton for any small business owner who wants to implement new technology activities that need to be done every day but not necessarily done by you personally.

Billy Bishop
Billy Bishop

“I am pleased to announce that two of our recent placements including the search for a VP of Operations, (the largest fee our firm will collect this year) are a direct result of this teams work. They do excellent work in a timely fashion and communicate in a friendly, cooperative manner. My biggest surprise was to find out that they are both task and solution-oriented. ”

DanContinental Search

“We began with one VE and found this resource to be competent and committed to both completing our requested tasks (as requested) and to improving his capacity to add value. We had not anticipated this level of proactivity and it has served us well. In addition, the quality review and supervisory follow-up has been exceptional.”

DavidOdgers Berndtson

I have been using Noon-Dalton VAs for over a year and the experience has exceeded my expectations. Whether they are handling a personal task such as researching yacht charters or conducting market research for an important client, they have always delivered the desired results. Just like having your assistant across the hall, the better direction and input you give, the better the end result. Using Noon Dalton has allowed us to save tens of thousands of dollars per year while still maintaining consistent levels of service.

Andrew Wahl
Andrew WahlWahlrich Group LLC